play to

به ساز کسی رقصیدن
He didn't mean what he was saying. He was just playing to the crowd
به درد کسی یا چیزی خوردن
a film that plays to stereotypes of housewives

To perform ( something ) in front of a specific audience
To perform ( something ) with a specific audience or portion of the audience in mind

روی . . . مانور دادن